Tuesday, April 8, 2014

One Internet, One Internet Company

Building a brand is hard work. So is maintaining one. That’s why it’s important to hire the right people to help curate your image and message.  Several times a week, we get emails from India-based SEO and web design companies; telling us how they can put us on the first page of Google’s searches or design a website for a few hundred dollars a month. 

Our initial reaction is almost always, “Do they even do research?” We do the exact things they are offering to do for us. Then, one day, it occurred to us, they probably get a lot of business by offering their services to other “web design” companies. Everything Clever Ogre does is done in-house. We don’t farm out any work, but there are agencies out there that do. To some, there may seem to be advantages to shopping work around for the best deal. They like the idea of getting web design here, SEO there, and email and hosting somewhere else…we tend to disagree, and here’s why:

Continuity: An important part of branding is continuity. Your image needs to remain constant across all platforms. Using a single agency to complete your all of your web-based work will ensure all of the elements are the same. Fonts, colors, shapes…they all help tell the story of your brand.

Convenience: Having one agency build your website and another agency produce your ads or do SEO research is cumbersome. It can also be more costly in the long run, going back and forth between multiple agencies to make changes or requests takes much more time than making one phone call or sending one email. 

Cost-effectiveness: Having a single agency work on your website and search optimization will eliminate the “Hey, web guy, the SEO guy said we need to do X.” “OK, but I've already moved forward with W, implementing X will cost extra.” When the design and content optimization are coming from the same place, there will be no overlap in work, no extras for you to be responsible for.

You shouldn't have to sift through your contact list to figure out whom you should contact. Clever Ogre wants to help make the Internet a better place. Find out what we can do for you.

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