So, you’ve got an amazing idea for a blog post for your business, and you’re ready to get it out there for the whole world. You want everyone to have a look at the great things that have crossed your mind. That’s fantastic! Something big is happening at your business or in your personal life, and you want to share it. You sit down in your favorite comfy chair with your coffee (or other beverage) and start typing. There are a couple of things that you should keep in mind while creating your masterpiece.
Spelling and grammar are very important:
While this is a blog post and not a doctoral dissertation, the need for proper spelling and grammar is still present. If someone is scanning your content, they may be quite put off by misspelled words or the improper use of “their” when it should be “they’re” or something else similar. Now, you’re probably thinking something like “I’ve got it under control” or “What’s the big deal?” Well, here’s the deal; people who don’t know any better will not notice the effort that was put into providing quality, properly constructed content, and people who do will notice that you’ve got all of your ducks in a row. This will lend valuable credibility to you and your product/organization.
Big words are for educated small minds:
Throwing a lot of $25 words at your posts will not necessarily help you seem more knowledgeable. It is great to know the words and even better to understand them and use them properly in speech and writing. It’s completely different to understand the words well enough to use common words in their place. We have all met people who speak in jargon and technical terms. They think that they’re proving how much they know but, in actuality, they are demonstrating how little they actually know. Bottom line, if you can’t convey your message in terms that everyone can understand, you can’t convey your message.
Be sure to use keywords to build SEO:
When writing your blog, be sure to include everything that encompasses your message. This means keywords. Think of what you’re writing about and then think of how people discuss the topic. What are some of the common words that are part of that conversation? Got some of them in mind now? Good. Include them in your post; in a natural way. Don’t make it look like you’ve added a string of nonsensical words together just because they are related to the topic and search inquiries. Bad, bad, bad.
Proofread:
This should go without saying, but it’s now been said (or typed anyway). It’s a good idea to get your piece exactly where you want it… great words, great arrangement, and a smooth, easy read. Then leave it alone for a few hours. When you come back to it, look at it with a critical eye and you’ll make changes. We guarantee it.
Now, get out there and get to writing.
