Clever Ogre’s Top 7 Toppy Things of 2011

Preamble

Here we are, at the end of 2011, another calendar year in the books. For some it was a year of accomplishments, for others…not so much. Dictatorial world leaders fell, the King of tech died, the prince of England, Duke of Cambridge, married a commoner, Charlie Sheen proved winning can be as bad as losing, and Kim Kardashian interpreted the definition of marriage. This is the time of year when everybody and his semi-aquatic mammal have a top 10 list of one kind or another. So, why not a Clever Ogre top 10?

Photo: thedailycute.com

‘Cause we’re not everybody, and we’re certainly not platypuses. Though, those little critters are cute, in a weird, freak of nature kind of way. What we’re gonna do is give you a top 7. Without further ado…

Clever Ogre’s Top 7 Toppy Things of 2011 

7: Invented 8 ogre-themed games designed to challenge us both physically and mentally. These super challenging, totally awesome games are clip board paddle ball, indoor golf HORSE, hacky throw (kicking is for donkeys), paper airplane flight control, balance something on some body part longer than everybody else (long name, fun game), point and laugh (ok, we didn’t invent this one, but we perfected it), 1-2-3 NOT IT: coffee edition, and the wildly popular, make the reader guess if we’re serious game.

6: Together with the U.S. Navy and the Pensacola Chamber of Commerce, we celebrated flight (100 years of Naval Aviation)

5: We entered and got high score in three golf tournaments. As it turns out, we’re great at bashing things with sticks; just not golf sticks.

4: Won an award for every piece of advertising we submitted to the Addy Awards. We’re bad at golf, but we’re pretty doggone good at advertising. Insert Norma Rae reference here. The Addys are kind of like the Academy Awards for the advertising industry. 

3: In the summer, we had an intern from the University of West Florida; then, in the fall we had another student come in and shadow our work for a day. We loves us some free labor, er, students. We love the students. 

2: Moved our office from the corner of Chase and Coyle to 49 S. Jefferson St. We’re now right above Hopjacks, one of our favorite downtown Pensacola haunts. Speaking of haunts, our old office was haunted. Thought you should know.

1: Developed and launched a new, more ogrey (ogreier) website at cleverogre.com. If you were a fan of our old site, you can still find it at cleverogre.net.

And there you have it. Clever Ogre’s list of 2011’s Top 7 Toppy Things. Do you have a list somewhere? Tell us about it on Facebook or Twitter.

Happy Hanukkah, Merry Christmas, and Happy New Year from the gang at Clever Ogre: Christopher, Chris, Dan, Shawn, and Nora.

City Ogre, Country Ogre, Focus Ogre

Not actual focus group participants

Recently, some of the ogres had the opportunity to conduct a few focus groups. If you're not familiar with what a focus group is, fear not. Basically, it is an arena where a small group of people who have something in common are presented with topics for discussion. From this discussion, a group or individual hopes to gather some insightful data. Sometimes, the person moderating the group has to redirect the conversation, or summarize what's been said for clarification. Apart from that, the participants are the focus of the group. When more than one focus group is held, there is a bonus data set. Neat, right? The bonus data are the observable differences in culture across sample sets. Bet your bottom, it's neat!

What was cool about the focus groups we conducted was the sense that we were in geographically varying locations, when in actuality, we were in the Pensacola metro area.

One of the events was done in a town near Pensacola. The area was wooded and buildings were tucked in and among the trees. The whole feeling was laid back, natural, and welcoming. The people with whom we spoke used the words “open” and “family” freely. It’s safe to say we were taken in, openly, and treated like family. Participants in the focus group were eager to share ideas and willing to hear one another’s views. Information flowed freely.

Another of the focus groups was held in a central part of Pensacola. The tone of the event was quite different from the previous. People we met could be compared to New Yorkers. They knew what they wanted, knew where it could be found, and they didn’t mince words or waste time. Their interaction during the focus group was boisterous and varied. Some participants were lively and animated, while others remained mostly quiet. There was definitely a big-city feeling; not that we were concerned with getting jacked or anything. We were in amazement at the contrast between this and the previous group.

A third focus group was held in what could be considered a borough of Pensacola. Neither in the country or the city, this location proved to be a combination of the two others. Interesting. People were in a hurry, but not so much that they didn’t have time or interest in sharing opinions or giving direction. Participants turned out in overwhelming numbers. Though they clearly had somewhere else to be, they stuck around as long as their voices were being heard.

We’re always fascinated by different cultures, even if they’re subsections of the larger. We would like to hear from you. Have you had similar experiences when working with groups? Let us know here or on social media. We do the Facebookand the Twitters.