City Ogre, Country Ogre, Focus Ogre

Not actual focus group participants

Recently, some of the ogres had the opportunity to conduct a few focus groups. If you're not familiar with what a focus group is, fear not. Basically, it is an arena where a small group of people who have something in common are presented with topics for discussion. From this discussion, a group or individual hopes to gather some insightful data. Sometimes, the person moderating the group has to redirect the conversation, or summarize what's been said for clarification. Apart from that, the participants are the focus of the group. When more than one focus group is held, there is a bonus data set. Neat, right? The bonus data are the observable differences in culture across sample sets. Bet your bottom, it's neat!

What was cool about the focus groups we conducted was the sense that we were in geographically varying locations, when in actuality, we were in the Pensacola metro area.

One of the events was done in a town near Pensacola. The area was wooded and buildings were tucked in and among the trees. The whole feeling was laid back, natural, and welcoming. The people with whom we spoke used the words “open” and “family” freely. It’s safe to say we were taken in, openly, and treated like family. Participants in the focus group were eager to share ideas and willing to hear one another’s views. Information flowed freely.

Another of the focus groups was held in a central part of Pensacola. The tone of the event was quite different from the previous. People we met could be compared to New Yorkers. They knew what they wanted, knew where it could be found, and they didn’t mince words or waste time. Their interaction during the focus group was boisterous and varied. Some participants were lively and animated, while others remained mostly quiet. There was definitely a big-city feeling; not that we were concerned with getting jacked or anything. We were in amazement at the contrast between this and the previous group.

A third focus group was held in what could be considered a borough of Pensacola. Neither in the country or the city, this location proved to be a combination of the two others. Interesting. People were in a hurry, but not so much that they didn’t have time or interest in sharing opinions or giving direction. Participants turned out in overwhelming numbers. Though they clearly had somewhere else to be, they stuck around as long as their voices were being heard.

We’re always fascinated by different cultures, even if they’re subsections of the larger. We would like to hear from you. Have you had similar experiences when working with groups? Let us know here or on social media. We do the Facebookand the Twitters.