Just Another Day at the Office

Sometime around 7:45 am the key enters the lock and another day begins at Clever Ogre. Chris Dadant, coffee in hand, steps into the cave. Over the next 15 minutes, his coworkers, who all require lots and lots of caffeine to be productive members of society, will arrive. His early morning energy is both envied and hated.

The groggy ogres, and the one peppy one, settle into their desk chairs. Coffee is consumed by all as music plays. After the overnight emails have been checked and coffee from home has been consumed, a bit of 1-2-3 not it! determines who will make the first pot of ogre coffee.

Someone asks “What’s on the agenda this week?” – clearly it’s time for a meeting. The group gathers around a table in the great room. A close look reveals pens and paper, a sure sign the ogres are ready to take notes…or at least doodle. After all of the upcoming projects have been discussed, each team member returns to his/her desk. The sound of mouse clicks and keystrokes mixes with the music. Work is happening here.

Dadant is stroking his beard as he’s scouring the internet looking for bits of design inspiration. The reason for this is two-fold; he wants to see what kind of design elements are being used by others to suit a particular client or market, he also needs to be sure Clever Ogre doesn’t produce anything that could be confused for anyone else’s work. “We don’t use stock clip art.” he says as he modifies layers, removes strokes, and ogres up an image.

In the same room, Dan is typing away…and singing. It doesn’t matter if he’s writing website copy, a commercial script, a blog, some pithy social media post, or a storyline for a web video, his stoic demeanor is an odd counterpart to the frequent outbursts of overreaction, laughter, and singing. Inspiration comes from everywhere, except other people’s writing. Not reading is a great way to avoid plagiarism.

Over in the corner, Shawn sips on a Java Monster as he stares at code. Sometimes it’s hard to make websites do cool stuff without using Flash, but he finds a way. “Why no Flash?” you ask…a lot of portable devices don’t display Flash content. More than 90% of tablet based web browsing in the U.S. is done on Apple’s iPad, which doesn’t support Flash. The voodoo magic he’s creating over there looks like a bunch of punctuation to the average Internet user. Fortunately, we never have to see that stuff; just the cool things he can do with JavaScript.

Out in the great room, Nora is plucking away at her computer, scheduling meetings and keeping all of the ogre children on track. She spends almost as much time out of the office as she does at her desk. She’s a member of this group, that chamber, and just about any network where humans are welcome. The lady ogre is responsible for being the main point of contact for clients, both current and potential.

Telecommuting is Davis. Everything gets run by him before going out. He’s an emailing and phone calling ogre, for sure. Whatever the other ogres are doing, he’s having a peek and providing his opinion and expertise.

Two or three pots of coffee (and 20 or 30 potty breaks) later, someone blurts out “I’m hungry”, gets up, and makes lunch. One by one, stomachs get the better of bodies and food is consumed by all…at a desk, in front of a computer.

It’s not long before Dan decides it’s time for another pot of coffee. “Anyone want some? Cool. Who’s making it? 1-2-3 Not it!” Sounds of “Not it!” come from the remainder of the team. “Nora, you’re it.”

Soon, afternoon fatigue begins to settle in. Dadant leans back from his monitor, eyes red, and proclaims “This isn’t working!” Writer’s block doesn’t only strike writers. Really, it should just be called creative’s block. Like zombies, the other ogres look up from their work. Dazed, they decide to break the tension with a little teambuilding.

Putting contest!

Stress free and clear headed, the ogres get back to work. The last hour of the workday breezes by. Around 4:00, computers are set to “sleep” and the see you tomorrows begin as each ogre packs up lunch containers and coffee cups.

The same key that began the day turns the same lock to end it.

“See you tomorrow, Clever Ogre.”

In the Box and On the Fence

"It's easier to ask for forgiveness than it is to get permission" 

– Grace Hopper

We’ve all heard, and are likely tired of hearing about, “thinking outside the box” and “pushing the envelope”. These one-time buzz words are now the standard. Folks just think outside the box now. Very few people are still inside the box or folded neatly and tucked in the envelope. To be innovative now, it’s best to get back inside the box and see what can be done in there that hasn’t been done before. Outside the box and pushing the envelope used to mean something. Now, they’re just cliché.

Enter forgiveness and permission. Once we’ve made our way back into the box we find there are things to be done…but these things haven’t been done before because they seemed edgy and questionable. Now is the time to take that edge and slice up what’s questionable. In the box, the quest for new is on and we are all able. The problem is, everything that’s still in the box is in there because we were afraid to take it out. It could be an ugly monster with biting words and design, or it can be a frog-prince. What was once considered risqué is now tame. This means there’s even more in the boxes than we can bring out today. Maybe later.

So, where does this leave us? Well, sometimes it leaves us asking forgiveness. Several companies have launched ad campaigns, only to be on the receiving end of negative publicity. Below are two examples.

Sony, in anticipation of the launch of the new white PSP, launched a campaign pitting a white model versus a black model. Whether or not the campaign had intended racial overtones can be debated. At their simplest, the ads predictably use black and white. Will the newer, white PSP overtake the black one in sales? Fortunately, Sony was able to save face by pulling the ads and apologizing. Black versus white should probably stay in the box for a while longer.

Another advertising faux pas was committed by Spirit Airlines. In June of 2010 they launched a campaign promoting travel to Ft. Lauderdale, Cancun, and Puerto Rico touting the slogan “Check out the oil on our beaches”. The ads featured a bikini clad woman, drenched in spf50. Seeking to take advantage of the 2010 BP oil spill’s devastation of the north Florida coast, Spirit missed the mark. What could have been an interesting campaign, pitting beach against beach in a battle for tourism dollars, ended with the removal of the ads and a small base of angry potential customers.

There are plenty of cases where a great campaign came from what could have been a bad idea. Many of your favorite ads could have been sink or swim. A wrong first impression and even the most well thought work can be cast aside.

Are there any hits or misses that come to your mind? Let us know about them here, on our website, or on Facebook, or Twitter. We’d love to hear from you.

The Eye in Your Team

Every business owner has heard or read something about the importance of team and unity. When everyone knows his role, but also knows his voice is as important as anyone else's within the organization, there is a powerful yet humble force. Success seems inevitable. Who doesn't appreciate humble acts?

The truth is, most folks don't. Yes, we all are moved by anonymous gestures of kindness and sharing the glory, but more often than not, we don't even know these things happen. But that's okay. The whole point of doing good is to make something better, not to better one's reputation. Besides, who likes a boaster? Exactly.

That’s why you need an advertising agency. Hear us out.

Good business leaders know there’s no “I” in team. We’ve already established no one likes to hear others talk about themselves. Save that stuff for interviews and confession. You’re passionate about what you do, as you should be. Someone else needs to be in charge of spreading the word of the organization’s good deeds.

Enter Clever Ogre. Our passion is advertising. The root of advertising is cleverly and memorably telling folks what’s good about something, and why they should buy or use that particular something.

You don’t want to spend time talking yourself up, so let us. We can be “the eye in your team”. We’ll find out what you do, what you’re about, and who you are…truly. Then, we’ll create whatever kind of advertising thingamabob you want. Video, web, print, PR – we do it, well. <- See, we’re talking ourselves up. It just comes naturally to us.

Can you think of times when it’s appropriate to be boastful? Let us know about them here, on Facebook, or on Twitter. We wanna hear from you.

Share the glory, hog the blame.

Which One is the Last Word?

Social media can never truly replace in-person conversation, but it’s trying. In fact, many people refer to social media as a conversation. It is, really. The short form and quick, easy access allow people to exchange thoughts on myriad subjects in real-time; just like in an actual conversation, but without all of the annoying inflection and intonation. Wait, that’s what’s keeping social media from being an actual conversation. Being able to hear how people are saying things and seeing facial expressions during a conversation are what adds intimacy to the exchange. When actually talking with someone, it’s easy to tell when it’s time to move on to a different subject. What about online, though – when is the conversation over?

Some online venues, most often forums, have a way to close a thread to comments. This usually can be done by either the original poster, or a moderator of some sort. If you can’t comment, it’s a pretty safe bet the conversation’s over.

Barring the obvious, some other ways to tell a conversation’s over may be:

·        That’s it, I’m out – The person who started the conversation says it’s over. It doesn’t happen that often, but sometimes whoever initiated a thread will curate the posts and, when satisfied with (or frightened by) the outcome of the discussion simply say “next topic” or something similar.

·        OP absconditus – The hidden originator. If someone starts a conversation online, either via an interesting or inflammatory statement or fact and then abandons the thread, the topic could be dead before it gets going. The community can move the topic forward without the originator, but where’s the fun in that?

·        Time will tell – There may be a zombie apocalypse coming, but there’s no reason to create zombie threads in social media. If people stopped commenting two days ago, it’s safe to assume anyone who’s already involved in the dialogue has moved on and may not be interested in resurrecting an old topic. Some issues won’t die though. If there have been comments within the last 12 hours or so, keep it going if you’ve got something to add.

·        Closure happens – Similar to an interview, open ended questions and statements lead to more digging and information exchange, but a closed statement doesn’t require your two cents. Look at the last few posts in a thread. If they seem to bring the conversation to a close, listen to Paul McCartney and let it be.

There are definitely other ways to tell it’s time to move on, but these should help you navigate the social media discussion. What do you think – what are some of the ways to tell a topic is dead? Tell us via social media. You can leave a comment here, on Facebook, Twitter, or send an email through our website. 

Velvet Ropes & Red Carpet:

Google+ brings virtual exclusivity to life 

There’s a lot of invitation-only social networking going on these days. Look around the web, you’ll find the members only clubs. On June 28th, Google launched the invite-only “field testing” phase of Google+ development. Based on social media activity and presence, invitations were sent out to selected requestors. The next day, those people were allowed to invite their friends and networks to join. This was soon suspended due to extremely high demand for accounts.

This reminds us of the old battle between penetration and prestige pricing. If you’re not familiar with these two strategies, you’re about to be:

Penetration pricing is a technique used when a business introduces a product into the market at a relatively low price in order to attract a large customer base. The hope is that new users or customers will try the product, find they like it, and continue to use the product when the introductory pricing time frame has ended. This is common with cable and satellite providers, credit cards, and myriad other products and services.

Prestige pricing (sometimes called Premium or Image pricing) is a method where the business will introduce a product or service at a high, or prestigious, price. The intention is to set an expectation that the product is high-end and exclusive. This method is most often seen with jewelry, clothing, and automobiles. This generates buzz – no pun, honest.

So, are invitation only web services a new, online version of prestige pricing? The exclusivity provided to early adopters is closely akin to prestige pricing.

A few ogres have had a go with “the Plus”. Here are some initial thoughts.

Google+, or Google Plus, is the online giant’s latest attempt at social media. After failing with Google Buzz, Google+ is a refreshing attempt from the company of a hundred zeroes. Of course, it has its shortcomings. Come on, it’s just a kid. But, it’ll probably be around for a good long while.

Why? Google’s already got their mitts on a large chunk of your digital life. You may or may not realize it, but Google is everywhere. The map app on your iOS device is Google powered, Google Earth is a great way to see pretty much anything anywhere in the world, Picasa – the online photo sharing application – is a Google product, and YouTube – the broadcast yourself behemoth – is a Google service as well. Google’s got its own browser, Google Chrome, and pretty much anything else you could want to do online, well, there’s a Google app for that. Big whoop, right?

Mudhole? Slimy? My home, this is.

This is where Google+ comes in. The service is closely related in form and function to Facebook. Just in case you’re from Dagobah, and have never heard of Facebook, it’s the 750+ million user strong, social media giant dictating the direction of the digital world. Ok, maybe it’s not dictating the direction of the digital world, but you’d be hard pressed to find a modern company or group of friends without a presence on the network.

The trouble is, nearly everything inside the Facebook environment comes from outside. Google+, on the other hand, incorporates all of Google’s services, seamlessly. Add to that Google+’s “Circles”, “Hangouts”, and “Sparks” and there’s definitely something worth checking out…all the time. Sure, Facebook has similar services, but they’ve been cobbled together from bits and pieces. Facebook is like Frankenstein’s monster. Eventually, it’s gonna go crazy and end up at the North Pole in ashes. G+ has all of these features integrated in the core of its being. Plus, no pun intended, it’s closely tied into Google’s own web rankings; more +1s equals more Google go-go juice.

As long as the farms, vampires, and mobsters stay out, Google+ might have a real chance at taking down, or at least paralleling, Facebook. Sure, Facebook has 750 million users, but in its first two weeks, Google+ had over 10 million. Not a bad start.

What do you think? Are you using Google+? Leave a comment below, or hook up with us on facebook, twitter, or over at our website, www.cleverogre.com

AAdvertising Dollars Well Spent

Have you gotten this phone call?

“Hello, may I speak with the business owner or whoever is in charge of advertising and marketing decisions?”

It’s the Yellow Pages or one of the other phone book companies, and they want your business to advertise in their publication. What to do? What to do? Well, you have two obvious options: buy an ad or don’t. It’s that simple. The decision, however, might make you want to commit hari-kari.

There are pros and cons with each. So what’s new? Everything has a dark side, even duct tape. A lot of businesses still advertise in these directories, and they’re one way to get your name out there. People will see your business name, and maybe a little blurb about what you do, but that’s it.

In the not-so-distant past, this ad space was priceless. If your business wasn’t listed in the yellow pages, then your potential customers couldn’t “let their fingers do the walking” and find you. Of course, if you operated Wilson’s Whitewash, your listing would be well below AAble Whitewashing Company. As a result, you probably got a lot fewer calls. So, even though it was incredibly important to be listed in the telephone directory, there were still drawbacks.

Fast forward to today. When was the last time you pulled out a phone book to look up a number? It’s more likely that you use the book as a booster seat at the Thanksgiving dinner table. It’s going away, and replacing it are Google rankings and search engine optimization. A well programmed website will go a long way to increase your chances of landing a job when a potential customer searches for a whitewashing company. The old trick of adding a couple of “A”s to your business’ name to beat out the competition are over. Good riddance to bad practices.

Even if you and your audience are not computer savvy, there are still better ways to spend those advertising dollars. Instead of buying a phone book ad, consider a billboard or vinyl lettering on your company cars. Remember, not everyone is going to see the van driving down the street with Wilson’s Whitewash emblazoned on the side, but a lot more will see that than the phone number buried under little Timmy’s tush.

If you want to explore your options, find the best place to put your money, contact an ogre for a free consultation. We have a phone. The number is 850.912.4203. We’re on Facebook, Twitter, and at cleverogre.com. You can even email us.

A Bite of Inspiration

It’s been sunny and beautiful in Pensacola the last, well, the last several weeks. Summertime is here and we’re enjoying it. The writing ogre (that’s me) was sitting at his computer trying to figure out what he would write. Sometimes inspiration is hard to find, so he went for a walk. Lo and behold, right there, beside the sidewalk was inspiration.

For those of you not familiar with fire ants, they’re a kind of ant found in the southeastern United States. They build big dirt mounds, or anthills, some of which are so big one might think they could be seen from space; oceans, the Great Wall of China, and anthills… yep. The thing about fire ants is that they’re extremely territorial and aggressive. The slightest disturbance to the hill and thousands of them emerge, looking for a fight. Their main goal is to defend the queen, so that she can produce more fire ants and grow the colony. The fire ant’s bite packs a painful and venomous punch. They’re not deadly, unless the victim weighs about a gram, or there are thousands of them biting a larger creature or person at once. The bite swells up, develops a red, itchy rash, and is dang near impossible not to meddle with. Their tenacity, however annoying, is admirable.

Here’s a short video of fire ants emerging from the hill, ready to attack.

Much like the fire ants, a good team - whether family, friends, or coworkers – will defend one another against intruders and unwanted outsiders. They work together, each one doing his or her job, and helping out as much as possible wherever needed, to perform each task to the best of the group’s abilities. These are the kind of groups we all seek out in life; others with a common interest and goal, who will fight for and defend one another and their collective task. Find these people, and you’ve found something special… something different.

At Clever Ogre, this is artistically illustrated. Ogres do what’s required, and then some, to produce the best possible product. Whether it’s a logo, a website, a blog or a full-on branding campaign; rest assured, they’re on it. Each one knows what is expected of the other and what the end result should be. When they’re working for you, you’re part of the group. You and your product or image will be defended just as vehemently as the fire ants defend their queen and hill.

Do you have questions for the ogres? You can find us all over the web. We’re at www.cleverogre.com, on facebook, and on Twitter. Say hi, let us know if you need anything, and we’ll be there for you. Don’t worry, we don’t bite.